Featured Work
Print: Brochure
Bowling Green State University Dining Services was in need of an informational brochure that listed and described the most common food allergies, what allergies are not obvious in menu items, and what BGSUDS can do for students with food allergies. The brochure was placed at all dining halls, as well as being posted in all food preparation locations for staff members.
Identity: Logotype
Buehrer Group Architecture and Engineering, Inc. in Maumee, OH was looking to update their logotype with a fresh clean typeface that portrayed their many years of experience in the industry, as well as where the company would be heading in the future. The selected typeface was “Gotham.” Gotham had a structural quality with clean lines and varying weights. Using the different weights, I was able to draw focus to the name “Buehrer” but also keep the design cohesive using a lighter weight for “Group” and “Architecture and Engineering.”
Print: Form
Typographic hierarchy is one of the most important tools in a designer’s tool belt. Guiding a viewer’s eye throughout a piece with a lot of information is both challenging and fun at the same time. Using simple graphics and good typography, I was able to organize a massive amount of information while maintaining an informative and visually pleasing entry from.
Print: Booklet
The College of Business Administration at Bowling Green State University was looking to update their career passport, which is handed out to all incoming freshmen that enroll in the College of Business. This “passport” is used as a checklist of events and classes students should complete in order to gain the full experience that the College of Business has to offer.
Identity: Logo Creation
The Power Up Foundation is based in Bowling Green, OH and promotes positive physical and mental health to communities across the United States. Coach Doug Merrill (founder) was looking for an identity that was simple and recognizable and that had a mark that could stand-alone. I used a green to red gradient as a metaphor of the mark powering up.
Print: Poster
For a university project I was assigned to take a viewer, using typography, through a typical college football game day environment at the University of Michigan. By using one typeface, simple line art, and three colors, I was able to organize each part of the story into blocks of the grid. Each block has its own unique chapter, but they all come together to give the viewer an idea of the game day experience.
Print: Menu
The Ground Round restaurant located in Maumee, OH was expanding their menu to include breakfast items, as well as unique smoothie beverages. The decision was made to use a separate menu insert that would include the breakfast items only. Using elements found in the restaurant (wood background), simple colors, and photography, I was able to achieve a customized and fun breakfast menu.
Print: Page Layout
BGLiving Magazine is a quarterly magazine that is distributed at local businesses in Bowling Green, OH. The City Story is a series of articles about the history of the city of Bowling Green and its residents. This three-page spread used photography and graphical elements to take the viewer back to the days of the oil boom and what they may have seen in those times.
